driven by the desire to create beautiful, meaningful spaces
- buildings and objects that function as intelligently as
they appear elegant. If God is in the details, then we are
deeply religious. We are drawn to and curious about design
investigations that allow us to question what we think,
feel, see and "know" to be true.
ABOUT THE FIRM
founded in March 2017 by Seher Aziz after an illustrious
career spanning almost two decades with projects across
Pakistan, India, UK & USA. As a boutique
architecture firm, we place emphasis on attention to
detail. We lead projects with a strong concept which sets
the tone for the design. We then tend to translate these
concepts into forms and space, and engage in a thorough
exploration of materials, both reclaimed and new; sometimes
exposing the marks of age, other times paying homage to the
original form of the material – but always telling a story.
of residential design ranges from a broad spectrum of
modern, minimal aesthetic to raw and Scandinavian inspired.
Every space is carefully curated, with each design element
accounted for with a purpose. Natural light and an
experimentation with material is an important part of our
aesthetic. We hope to inspire a new way of inhabiting space
that allows each individual to create their own sense of
profile of commercial projects are modern, opulent design or
rough luxe reminiscent moods. Each project has a thorough
concept that is translated to reality through an extensive
and deliberate selection of materiality and detail, allowing
each individual to create their own sense of “brand.”
EDUCATION & EXPERIENCE
Seher Aziz - Founder
Será, M'ARCH, YSOA
completed her Bachelor of Liberal Arts from Bennington
College, Vermont in 2001 and a Masters of Architecture from
Yale School of Architecture in 2006. After completing her
education she moved to New York City to join the
internationally renowned firm, Robert A. M. Stern
Architects, where she had the opportunity to work on various
high profile projects of different scales, including the
Bush Presidential Library, and the American Revolution
Museum in Valley Forge, Pennsylvania. She was subsequently
invited to Stuttgart, Germany to join Behnisch Architekten
where she worked on the new state of the art 100,000m2
science complex for Harvard University in Massachusetts.
Seher first returned to Pakistan
in October of 2009 and joined Studio Tariq Hasan (The
Architects) as senior designer, where she gained experience
of the local market and building strategies, working on
several large scale affordable housing and educational
projects in different parts of Pakistan. In 2011 she was
selected to be part of the team to design the new training
facility for Manchester City Football Club in Manchester,
UK, led by the New
York based firm Rafael Vinoly Architects. She saw this
project through from schematic design to design development.
She then returned home to team up with Ahmed Mian of Studio
Subtractive to collaborate on several projects and carved
out a unique space for herself in the design landscape of
the growing metropolis whom she worked for until December
maintains a painting studio and has been a production
designer for movies and television commercials. She has also
been a part-time design studio faculty at Indus Valley
School of Art and Architecture in Karachi, and has been part
of final year juries at Karachi University and NED
(July 2012 - December 2017)
Teamed up with Ahmed Mian at Studio Subtractive, providing
architecture, environments/interior design, industrial
design and LEED® consultancy services.
Rafael Vinoly Architects, Manchester, UK Architectural
(July 2011— June 2012)
Member of the small design team that developed the proposal
for the new training facility for Manchester City Football
Club from Schematic Design through Design Development.
Worked closely with Project Architect and consultants on
layout and coordination of the Central Training Facility.
Concentrated primarily on the design and documentation of
feature areas including first team building and youth
academy with changing rooms, gym, refectory, state of the
art injury and rehab centre, and player accommodation. Indus
Valley School of Art and Architecture, Karachi, Pakistan.
Critic. (Jan 2011— May 2011; Aug 2012—2014)
Co-taught a fifth semester Architectural Design studio, and
Interior Design studios at one of Karachi’s premier
architecture schools. Worked closely with students to apply
critical thinking developing projects from concept
to evolved and cohesive design proposals.
The Architects (Studio Tariq Hasan), Karachi, Pakistan
Senior Designer. (Oct 2009— Jan 2011)
Led design team on multi-story affordable housing complex in
Karachi from Schematic Design phase through Design
Development. Assisted on bid set as well as construction
documents for a university campus in earth quake affected
zone in the Northern Areas. Was part of charrette team for a
number of projects, including a Jamat Khana and prayer hall,
an invited competition for a university campus, as well as a
residential project. Robert A.M. Stern Architects, New York,
Designer. (Aug 2006— Mar 2007; Feb 2008—May 2009)
Integral member of design team for the American Revolution
Center, Valley Forge and Long Wharf Office head quater, New
Brunswich projects. Responsible for presentation quality
hand rendered and photoshop images of both projects in the
concept and schematic phases. Worked on all aspects of
planning and design, producing drawing sets from SD through
DD. Designed and produced construction drawings for custom
furniture and lighting pieces for residential clients.
Architekten, Stuttgart, Germany
Architectural Designer. (Mar 2007— Jan 2008)
Worked on a new 550,000 square foot interdisciplinary
research facility for Harvard University’s Allston Science
Complex in Boston, MA. Involved in project from SD to DD
stages with particular attention to facade details and
4th Floor, 18-C, Lane 4, Nishat Commercial
Interior and Product Design
Architectural & Planning
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Professional, Contemporary & Creative
Every project, every client or each brand deserves its own
identity that should be reflected in the design of the space
it inhabits. Therefore, every project starts with a
conversation, the formulation of a concept, an idea. Often
we know first what something should feel like, what it
should do, and the associations we are trying to invoke.
Touched by nostalgia, we often create spaces more from a
memory, not purely in their form but in their ethos. We are
interested in the passage of time, as expressed in materials
both natural and man-made, design that forms the backdrop
against which the drama of Life may unfold.
In the past we have worked with fashion brands Feeha Jamshed,
Farah Talib Aziz, Muse, Al Karam to name a few. Restaurants
and eateries include Loco, Mews, Cote Rotie, Bella Vita, Del
Frio and Bonsai.
We believe strongly in the process of
collaboration. Rome wasn't built in a day, nor by one
person. As architects, planners, designers and thinkers we
are open to dialogue that reaches beyond our parameters and
embraces other disciplines.
Meet a few of our usual suspects here:
Graphic designer and branding genius:
Mumtaz Mustafa www.mumtazmustafadesign.com
Mural artist and creative consultant:
Naveen Shakil www.naveenshakil.com
We have an informal discussions
“balcony,” which is also the designated smoking zone.
Nearest Cross Street/Landmark?
Misri Shah Mazaar
An upcoming restaurant across the border, making
us part of the few architectural firms in the country with projects in India.
Also in the works are a few local eateries in Karachi. We’re also excited to
wrap up an annex extension to an existing home – a single unit loft which is
being executed in steel frame construction. This not only saves construction
time, but is also in keeping with our industrial design reminiscent aesthetic
that we tend to lean toward.